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The Rise of Slow Fashion

26.05.2021 Blog
The Rise of Slow Fashion

First of all, what is slow fashion? The simple answer is it’s the opposite to fast fashion. Clothing is made and developed slowly and in smaller batches to reduce waste. The result of slower production means that the clothing will last so much longer than a regular fast fashion item.

‘More than 30% of our unwanted clothing currently goes to landfill’

Clothes Aid,  Facts on clothes recycling report.


Fast fashion isn’t just a problem because of the unethical production methods, but also because its cheaper, which results in more purchasing, which causes more waste. A lot of people think that donating to second hand shops is a fix to this issue, but it only results in them being overwhelmed with clothes, which have to end up in the landfill.

The start up of slow fashion came from Kate Fletcher after she realised that the fashion industry needed to slow down instead of continuing with the current production rate. If slow fashion continues to rise in popularity, the hope is that one day, it’ll just be ‘fashion’.

So how do you know if a brand is slow fashion? Unless the brands whole ethos is based around being sustainable and make a clear point of this, the chances are, it is not a slow fashion brand. Most slow fashion brands will mention it somewhere or might just use a coat hanger with a leaf inside as a symbol of slow fashion (like the symbol in the image).

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