Skip to main content


I worked with John thirty years ago to develop post-consumer recycled yarns for ESPRIT's ecollection, which were then adopted into ESPRIT's mainline through the Blue Planet program.

Our partnership with John helped place ESPRIT at the forefront of design-led sustainability in the fashion industry, and provided me with a nuanced understanding of recycling, which I now pass on to clients and students on a daily basis.

I can't recommend John highly enough and wish him and his new business all the success it deserves.

Lynda Grose

Professor, Chair Fashion Design, California Collage of the Arts

Co-founder: ESPRIT ecollection

Co-author: Fashion and Sustainability: Design for Change: Fletcher, Kate, Grose, Lynda, Hawken, Paul: 9781856697545: Books

Co-founder: Union of Concerned Researchers in Fashion – Concerned Researchers

We wish John Parkinson and iinouiio the very best of luck in their determined and timely attempts to breathe life back into textile recycling in the UK. With John’s unrivalled knowledge, undimmed energy and admirable passion for this venture, along with a unique ambition to encompass the arts and education, it makes for a very exciting and worthwhile project which should be supported by industry and individuals alike.

We look forward to assisting him in his endeavours”.

Graham Owens, Leo Productions Ltd.

I am pleased to be able to write a testimonial for Dr John Parkinson. We are currently developing a project together, provisionally entitles ‘Shoddy Baron’, drawing on John’s personal family experiences of the ‘shoddy’ trade, as owners of a once thriving business.

We are hoping to create a community play in the Batley/Dewsbury area to coincide with John’s ambition to create a new company in the area, called iinouiio. We have been in conversation with Creative Scene who are an Arts Council People and Places organisation, developing the arts in the area. We are also hoping to develop the project with the Woven Festival, specialising in celebrating the textiles trade. I have found John to be an enthusiastic, efficient, reliable and honest person in his dealings with myself and other organisations”. (January 2020)

Kevin Fegan

Playwright, Poet and Producer


Britain’s most innovative playwright” - Plays International. “a true poet of the people” – the late Adrian Mitchell

Achievements and Awards