Skip to main content

Covid-19 Notice

In accordance with UK government directives, we have up-scaled our hygiene procedures at iinouiio and will continue shipping whilst safe to do so.

For orders outside the UK and Europe (until further notice), please email us at with your order and address / delivery details. We will reply with a shipping cost within 48 hours. All product prices remain as displayed on our website shop.

Thanks for your patience and especially your interest in iinouiio. Keep safe: from all at iinouiio

About Us: recycling wool in Yorkshire, England

Our yarns are made by recycling wizards! Yes, really - they are!

Taking throwaway wool clothes - like magic, they are turned into beautiful new materials, ready for re-use all over again. Artisan yarns, conjured up in Yorkshire, are now ready for you and your creativity…

iinouiio – ‘it is never over until, it is over…’

By the way, there were no wizards harmed during the making of these yarns…

Invitation to specialist eco-wholesalers, small-scale designers and artisans

iinouiio welcomes enquiries that explore possibilities for collaboration. These might include working with the current iinouiio collection or bespoke initiatives.


Our latest news

Hello 2021


View Article

Looking Back on 2020


View Article

Inspiring People : Mila


View Article

Gingerbread Man Recipe


View Article


I worked with John thirty years ago to develop post consumer recycled yarns for ESPRIT's ecollection, which were then adopted into ESPRIT's mainline through the Blue Planet program.  

Our partnership with John helped place ESPRIT at the forefront of design-lead sustainability in the fashion industry, and provided me with a nuanced understanding of recycling, which I now pass on to clients and students on a daily basis.

I can't recommend John highly enough and wish him and his new business all the success it deserves.

Professor, Chair Fashion Design, California College of the Arts
Co-founder: ESPRIT ecollection
Co-author:  Fashion and Sustainability: Design for Change
Co-founder: Union of Concerned Researchers in Fashion 

Lynda Grose

We wish John Parkinson and iinouiio the very best of luck in their determined and timely attempts to breathe life back into textile recycling in the UK. With John’s unrivalled knowledge, undimmed energy and admirable passion for this venture, along with a unique ambition to encompass the arts and education, it makes for a very exciting and worthwhile project which should be supported by industry and individuals alike. We look forward to assisting him in his endeavours.

Graham Owens, Leo Productions Ltd.

I am pleased to be able to write a testimonial for Dr. John Parkinson. We are currently developing a project together, provisionally entitled "Shoddy Baron", drawing on John's personal family experiences of the "shoddy" trade, as owners of a once thriving business. We are hoping to create a community play in the Batley/Dewsbury area to coincide with John's ambition to create a new company in the area, called iinouiio. We have been in conversation with Creative Scene who are an Arts Council People and Places organisation developing the arts in the area. We are also hoping to develop the project with the Woven Festival, specialising in celebrating the textile trades. I have found John to be an enthusiastic, efficient, reliable and honest person in his dealings with myself and other organisations.

Official Website | Wikipedia | "Britain's most innovative playwright" - Plays International) | "a true poet of the people" - (the late Adrian Mitchell)

Kevin Fegan, Playwright, Poet and Producer

John is a delight to work with, his excitement and enthusiasm is infectious. What he is doing is pioneering a movement which I think could ultimately inspire a change in current yarn manufacture. It is a daring and ambitious venture but John certainly hasn't let anything or anyone's doubts get in the way of his vision. This drive is a rare quality. I am more than happy to be involved in helping to pave the way for iinouiio to take the craft industry by storm. Watch this space is all I can say!

Anon, artist

No items defined.

Our Story and passion: a family recycling wool in Yorkshire since 1970.