During February, we met with students from the University of Leeds Business School and set them an innovation challenge competition.
The students will act as the innovation team for a sustainable textiles company which repurposes wool into products such as yarn and cloth, Hmmm sounds familiar!
We’ve tasked them with a number of challenges such as balancing sustainability and price point in comparison with non-recycled competitors. Identifying new uses and products to take to market, and how we can help the consumer be more aware of products that are sustainably made.
Students will then pitch their solutions and prototypes in a Dragon’s Den style meeting to Founder Dr John Parkinson (Hopefully he’s not quite as mean as the actual dragons)
Working with students is one of our passions, they are the future of textile recycling and the continuation of traditional recycling techniques, which is something we at iinouiio care about deeply.
We think this sounds like a lot of fun and can’t wait to see what they come up with! The competition will be judged in April.
Facebook - iinouiio recycled textiles
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